Tsim ib Catalog yuav muab koj cov eCommerce ua lag ua luam
Los ntawm Craig A Smith
Multi-Channel ua li yog lub tactic ntawm reinforcing koj cov xov uas nrov los siv khiav coob zus tuaj raws mus muag rau cov neeg muas zaub. Tsis yog kev loj retailers, me me rau nruab nrab eCommerce lag luam sau / cov kev pab cuam ntawm tej channel li thiab yuav tsum xyuas cov tswv yim uas yuav yog li ntawd, ua li ntawd.
Raws li multi-channel li cas kuj yog “par rau thaum kawg” Hauv internet khw muag khoom, retailers yuav tsum tau pab cov neeg muas zaub nyob rau hauv ntau channels nyob sis tw. Vim microscopic cov neeg muas zaub rua cov miv nyuas, retailers yuav tsum muab ib txoj kev zoo ib yam uas tso cai rau cov neeg muas zaub mus kav khw ntawm txoj kev uas lawv xav tias zoo heev. Seb txoj kev yog hla lub xov tooj, xa ntawv tuaj, online (computer), los yog ntawm ib tug cib thiab mortar storefront – retailers uas facilitate cov neeg muas zaub mus kav khw ntawm ntau channels feem ntau tau ib theem ntawm cov neeg muas zaub.
Cov zauv hais lus rau lawv tus kheej. Nyob rau hauv ib tug ntoo khaub lig-channel txoj kev tshawb no los ntawm JC Penney, Lub tuam txhab pom tias internet tsuas shoppers siv $121 ib xyoos twg, Khw muag khoom tsuas siv $194 ib xyoos twg, catalog tsuas siv $242 ib xyoos twg – Thaum ib tug neeg muas zaub uas shopped tag nrho peb siv lawm $1000 ib xyoos twg (tau qhov twg los: ebusinessiq.com).
Nyob rau hauv ib cais txoj kev tshawb no ntawm dhau 500 Khw muag khoom thiab enterprise lag luam, Consulting ruaj cov pab pawg neeg Aberdeen pom tias 38.4% Cov neeg teb txwv kom muab zais “cov neeg muas zaub channel” Raws li ho profitable ntau profitable.
Li ntawd, qhov twg pib?
Li ntawd, tej channel neeg siv cwj pwm generates incremental profits – Tab sis qhov twg koj pib yog hais tias koj yog ib tug retailer me retailer? Koj yuav kawm tau koj cov lag luam hauv internet ntawm no sawv daws tshiab thiab coj kom zoo dua cov tsim tiam sis?
Thawj kauj ruam rau ib retailer hauv internet retailer yuav tau soj ntsuam cov creation thiab tis ntawm ib print catalog. Ib print catalog thiab ib khw hauv internet ua hauj lwm tsis tshua muaj neeg zoo nrog sib, Raws li cov strengths nyob rau hauv txhua channel complement lwm weaknesses. Tau txais kev pab feem ntau browse tus catalog thaum lawv kav rau cov khoom thiab ces nquag mus hauv internet yuav muas lawv.
Qhov xwm tangible xwm ntawm ib print catalog ua rau nws zoo kawg thiab rau khoom browsing, Thaum nws npaj muaj thiab pom rau lub lis piam kawg. Lwm plus yog tias sis tw offerings yog txwv thaum merchandising ntawm ib catalog, Ua tus catalog txawm zoo tshaj plaws nyob rau hauv niche ciaj uas muag.
Me me nruab nrab hauv internet retailers yuav tsum kuaj cov nqi rau txoj kev loj hlob, Nrog: daim ntawv teev kev tswj, Muaj tswv yim tsim thiab layout, faib cov txheej txheem, thiab nqi tes. Conversion nqi nyob catalogs nquag txoj kev lawv eCommerce khw counterparts tsis tas li ntawd, Li ntawd, utilize txhag cia conversion metrics thaum tsim koj tus qauv ROI qauv.
Tsis pub dhau thawj nplooj ntawv ntawm tus catalog, Xav txog outlining koj tus nqi proposition (Vim li cas thiaj yuav ib tug neeg kav khw tom khw?) thiab muab lus rau koj hla-channel cai (Yuav muab qhov kev txiav txim no li cas thiab xa rov qab mus rau lwm qhov). Xyuas kom koj tus URL (ex. http://www.yourstore.com) Nyob rau hauv bold sau ntawv rau txhua nplooj ntawv hauv lub catalog thiab muaj xws li catalog “khw” zauv (Feem ntau 5 digits) Li ntawd, shoppers yuav sai nrhiav raws nraim cov khoom saib nyob rau hauv lub catalog rau koj lub website.
Unique strengths nyob rau hauv txhua channel
Tam sim no txawm tias catalogs yuav zoo kawg thiab muag cuab yeej, Lawv tej zaum txwv nyob rau hauv lawv muaj peev xwm muab sib sib zog nqus theem ntawm cov neeg interactivity. Cov ntsiab lus thiab imagery tej zaum yuav txwv los ntawm catalog nplooj ntawv constraints, Tawm hauv lub shopper nrog unanswered lus nug. Nyob rau hauv cov lag luam uas loj assortments, Tsis yog txhua yam khoom yuav ua rau nws mus rau lub catalog. Qhov no kuj tsim tau txais kev pab unaware ntawm cov khoom uas tej zaum yuav ntsib lawv xav tau.
Nws yog vim li cas cov web tej hauj lwm zoo nrog ib catalog. Lub khw eCommerce yuav tailor tus neeg siv kev mus ntsib tus scenario xav tau ib qhua, Thaum Sfering xaiv tag nrho cov khoom. Lub khw eCommerce yuav txo muas hesitation los ntawm kev txawj ntse cov neeg muas zaub los ntawm enhanced ntsiab lus, Thaum ib txhij generating tes hauj lwm los ntawm lub sij hawm rhiab promotions. Hauv online (computer) xws li muas cov lus qhia, sib piv cov kab kos, los yog visualization, instill qoob loo rau cov tub ntxhais cov kev pab cuam – Thaum ntoo khaub lig/muag functionality nce qhov nruab nrab txiav txim tus nqi (AOV) muag khoom.
Zoo li cas cov catalog nce lub lag luam eCommerce, Nws tseem ceeb heev uas qhov chaw txhawb lub catalog thiab. Hauv khw muag khoom noj yuav tsum muab cov khw muag khoom noj “khw” tshawb xyuas cov peevxwm hais ua ntej lawm, Muab lub peev xwm muab tau ib daim ntawv thov kev pab luam catalog hauv internet, Thiab kuj muaj ib tug nplua nuj tawm version ntawm tus catalog hauv internet uas yuav tau emailed rau ib tug phooj ywg los yog tsev neeg.
Thaum siv ua ke, Ib qho eCommerce khw thiab ib catalog yuav yog ib txoj kev haib tsav incremental khoom thov. Maximize tej zaum koj lub lag luam hauv internet, Xav txog ib txuj kev channel mus kom tau raws li cov miv nyuas thiab tsim tag nrho loyalty ntawm koj cov neeg muas zaub puag.
CRAIG SMITH yog tus founder thiab tswj thawj coj ntawm Trinity Insight LLC, (http://www.trinityinsight.com), Ib consultancy nplooj siab los txhim kho cov ecommerce kev kawm ntawm tej channel retailers. Trinity muab kev pab nyob rau tej cheeb tsam ntawm ecommerce xaiv yaam tswv yim npaj, kev ua lag luam sib tham, web analytics consulting thiab ecommerce neeg siv kev. Smith yuav tau mus txog ntawm 610-638-1047 los sis tom csmith@trinityinsight.com
Tsab xov xwm tau qhov twg los: http://EzineArticles.com/?kws muaj txuj=Craig_A_Smith
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