基本的電子商務網站設計與開發 – 部分 2 |
售前支持，以鼓勵銷售
在 部分 1 這個電子商務系列, 我們研究應包括在您的網站的各個頁面. 一個好的電子商務網站不僅僅是一個主頁, 產品頁面和購物車.
本文研究了其他方面 you may wish to consider as part of your online sales pitch, then leads on to further information about the nuts and bolts of ecommerce – 購物車, payment gateways and merchant accounts.
Info sheets.
Perhaps the customer is not yet ready to order? Provide them with an offline reminder by the provision of quick downloading info sheets about your product, valuable information regarding the area that your product or service addresses and contact details in PDF format. The infosheets should contain some of your site’s branding elements to assist with recall. Info sheets also have a habit of being forwarded or printed out and passed around. This is a part of viral marketing. 請閱讀我們的overview of viral marketing.
Pre-sales email support
Not every question can be answered in a FAQ (Frequently Asked Questions page), so offering to answer pre-sales questions should be encouraged and promoted. Rapid response to pre-sales questions will definitely assist in securing online sales.
If I am interested in purchasing a product, submit queries and don’t receive a response within 24 小時 – I usually don’t buy the product, no matter how good it appears. Delay in response time could mean poor support in the future.
When responding to customer enquiries, ensure that your messages are well thought out. Address the question asked thoroughly and offer further support. Sales are also lost through poor spelling and grammar in email messages. 查看我們 guide to email etiquette.
Always thank the prospective client for their comments and questions, even if they are being what appears to be slightly unreasonable. You’ll find that many customers will have ESL (English as a second language) and it can be quite challenging for them to submit queries. Ask for clarification if you aren’t sure of what the client is requesting.
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Live chat software
Another way of encouraging sales is to implement live online customer support. There are many products available now that allow you to communicate with prospective clients over the Internet in real time directly from your web site.
The way that live support operates is through special HTML/JavaScript coding embedded in your site’s pages, supplied by the company that you obtain the service from. It detects when a visitor arrives at your online destination. You are then alerted to the arrival by specialized software on your office system via a message from the company.
If you do decide to go ahead with implementing live online customer support, it doesn’t have to be an expensive process. View further information on live chat software and support services and try out a free service!
Easy access to ordering
Having convinced your prospective online client of the benefits of your product or service, it’s now time to close the deal. If it takes any more than one click to begin the ordering process, then it’s too many. Make sure every page that contains information about your products has ‘order now’ links in appropriate places.
The links or buttons should be easy to locate, but not too gaudy – it’s a balance of subtlety and promotion. The best place to implement ‘order now’ links is after paragraphs which detail some positive aspect of the product, or directly after a testimonial from one of your clients.
Learn more about processing
信用卡交易
Shopping carts
A shopping cart is a software package that showcases products (in some cases), collects customer details, assembles the order, calculates price, shipping and tax, then submits the data to you and a credit card payment gateway for further processing. The funds are then transferred into your bank or merchant account if the transaction is successful. It’s important to realize that the shopping cart, payment gateway and merchant account are three very separate components.
There are many products and services on the market, but it is imperative to find one that suits your business totally and allows scalability. The wrong package or a mismatch of components could cause you a great deal of headaches and cost you money as your business grows.
The good news is that there are a number of free shopping cart software packages on the market as well, which may fulfill your requirements.
Read more about selecting suitable shopping carts; and when you’re done with that; learn more about payment processing options.
相關的學習資源.
部分 1 and Part 2 of this article really only just scrape the surface of ecommerce. Once you have your online store happening, your cart installed and your payment processing implemented; how will you promote and market it? Have you considered starting an affiliate program to help increase sales? What’s an affiliate program anyway?
We have a wide range of articles and tutorials on Taming the Beast.net covering all sorts of aspects of running an online business :
Search engine optimization tutorials section
Affiliate marketing strategies and tutorials
Ecommerce tutorials and guides
Web development tutorials and articles
邁克爾·布洛赫
馴服野獸
銈://www.tamingthebeast.net
教程, 網頁內容, 工具和軟件.
網絡營銷, 互聯網絡發展狀況 & 電子商務資源
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